“Wish I told myself I’ll be alright, cuz what you need will be there when it’s time… Just trust in time.”
new village
new village is a musical project created by producer, singer-songwriter, and multi-instrumentalist Chris Martins.
Creative Director. Photographer. Video Producer. Designer.
In 2020 Chris approached me to help define the visual identity of new village in anticipation for the release of his upcoming music. We started with brand exploration: what emotional responses were we hoping to evoke in the audience and what imagery, design and language could we leverage to achieve this desired response? The music and the references that new village drew inspiration from provided for endless opportunities to create an evocative brand narrative.
Displayed:
Jonah by new village Music video
Myself with talent new village and co-director blushmatter behind the scenes of Jonah.
What started as an exploration blossomed into a dynamic collaborative relationship; I was able to help build the new village brand through photography, design, copy and grant writing, video direction and editing.
Displayed:
Before the Night Ends by new village “imagined” music video.
new village logo
My collaboration with new village was a launching point in my career. I was privileged to operate as a technical practitioner, using my skills in photography, video production, graphic design and copywriting to create exciting branded products. However, the true opportunity I was able to rise to, and the greater privilege, was my role as a creative leader, challenged to conceptualize and mobilize a vision for a brand from the ground up.
Displayed:
static by new village cover/single art.
Myself and new village behind the scenes of static cover/single art shoot.
Jonah by new village companion art piece.
